New in CW 09.14.06
|Schwarzenegger targets the 'ElimiDate Voter'|
ElimiDate fans beware: You'll likely be seeing a lot of Gov. Arnold Schwarzenegger in the next two months.
That's because Schwarzenegger's political team has promised to mount the biggest cable-advertising campaign in California history. And independent voters, whom most analysts regard as the key to the governor's re-election, are watching elimiDate, and other reality-dating shows like it, more than just about anything else on TV.
"We're going to spend more on cable than anyone in California has ever spent before," Matthew Dowd, Schwarzenegger's chief strategist, told the Wall Street Journal last week.