Hanretty on Phil
On her new blog on the News10 site, GOP strategist takes on Angelides' campaign, particularly the advertising strategy. Since last year, Phil Angelides has been going around the state telling people he’s the “Anti-Arnold.” You might think, then, that he would contrast himself with Arnold’s greatest weaknesses among voters. If voters think the governor isn’t honest, then talk about integrity, honesty, straight talk – all the qualities that make independent voters want to support John McCain. If voters think the governor has mishandled education, then surround Angelides all the time with teachers and educators and tell voters that if elected governor, “I won’t force teachers to sue the state of California in order get the money our children deserve.” Cut to a shot of a teacher looking into the camera. “If you’ll lie to a teacher, you’ll lie to anyone.” Education and integrity, all rolled into one ad. (Okay, maybe this ad still needs a little polish, but it’s better than what they’ve got right now.) |
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