Advertising Information
Why advertise on The California Observer? Though the site was only launched in August of 2005, the California Observer is already read by California's leading political decision-makers. From lobbyists and legislative offices to journalists and campaign consultants, the site draws hundreds of unique readers every day. The number of visitors to the site has rapidly climbed every week since the site was launched, and is now averages more than 5,000 visitors per month. Why wouldn't you want representatives from labor, the governor, leading legislators and lobbyists to see your ad? Where will my ad go? Ads will be placed on the left-hand column, with older advertisers occupying the top slots and newer ads moving up the page as old ad contracts expire. How do I place an ad? E-mail Shane the details of how long you want the ad to run and attach an ad file. The ad size is 120 pixels wide by 90 pixels deep with a file size maximum of 20k. The most common format is .gif, but advertisers may also use the Macromedia Flash format for their ads, with the target URL embedded. All ads may be removed at the discretion of the site, with refunds given to the advertiser. What’s it cost? The cost of placing an ad is $75 per month, with rates subject to change as the site expands. The rates for other (shorter and longer) periods of time are negotiable. Does buying an ad guarantee me positive coverage on The California Observer? Everyone and anyone may advertise on the blog--but no one will receive preferential coverage. The acceptance of an advertisement in no way constitutes an endorsement of the advertiser. |
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