Is the California Majority Report a blog?
|That's the question Calitics creator Brian takes on in a long post today. It is worth a read, especially when one tries to consider what is and is not a progressive blog.|
Here's some highlights:
What could help this site become a blog? Well, there are many ways to go, some of which directly contradict others. First, exercise more editorial control. Who's site is this? Is it Salazar's? Maviglio's? Or is it their hired hand's site? I don't know, as it's hard to tell from a reading of the site. The lack of editorial control leads to a lack of editorial direction. I don't know if this site is supposed to be helping Democrats get elected or if it's just supposed to be an entertainment site, something like a defamer for Sacto pols.
The other suggestion I would give is to reach out to the grassroots and netroots. With the exception of a few limited contact, the founders of this site made little effort to market this to what I expect is their target audience. Oh sure, they did a great job if they were going to start up a rival to the Capitol Weekly, what with the press availability and the fancy insider party. But if you want Internet readers, perhaps you should attempt to have an Internet outreach and Internet campaign to publicize the site (maybe even the most basic step of a blogroll so that you participate in the liberal blogosphere's link economy).
Incidentally, Brian, I don't see a link my blog on your blogroll. But I digress...
Not to be unpleasant, but when political professionals fail to reach out to the single constituency that they say they're trying to reach, it causes one to doubt their skill set generally. Especially when the people that make up that constituency are among the easiest people on the planet to find and contact. At any rate, that didn't happen and they elected to use only traditional media for their launch campaign. Oh, and Fleischman. So, CA Majority Report, get to work on doing some serious connecting with the 'roots.
So, back to my original question. What is a progressive blog? Well, this certainly is far from progressive, and it could use some help on the blog side too. Perhaps it could benefit from a few less voices, especially some of the voices that have proven to be toxic to the Democratic Party. But, I'll reserve judgment before heaping scorn upon the actual concept. It needs some work, but perhaps it could become a resource.